Unified Policy for the Protection of Intellectual Property, Digital Assets and Intelligent Systems
Policy for the protection of code, systems, artificial intelligence, websites, data and digital assets
1. General principle and ownership
All works, assets, systems, and technical and digital developments created, developed, designed, customized, trained, operated or activated for the Group or any of its subsidiaries, using the Group’s resources, data, systems, devices, accounts, subscriptions, infrastructure or allocated working time, or pursuant to its instructions, are assets and rights of the Group or the relevant subsidiary, in accordance with applicable contracts, agreements, policies and laws.
This includes anything developed wholly or partly by:
- Employees
- Trainees
- Officers
- Managers
- Programmers
- Developers
- Designers
- Consultants
- Contractors
- Suppliers
- Technology companies
- Service providers
- Independent contractors
- Any person or entity working for the Group or using its resources, systems or data
2. Scope of digital assets and rights
Digital and technical assets include, without limitation:
- Software code
- Source code
- Executable code
- Software and applications
- Websites
- Digital platforms and portals
- Intelligent systems
- Artificial intelligence models
- AI tools that are developed or customized
- AI agents
- Intelligent assistants
- Prompts
- Intelligent instructions and rules
- Algorithms
- Automation systems
- Automated operating systems
- Databases
- Database structures
- Knowledge bases
- Training data
- Application programming interfaces (APIs)
- Software integrations
- Dashboards
- Electronic forms
- Workflow systems
- Business logic
- Evaluation and classification systems
- Analysis tools
- Customer and opportunity discovery systems
- Data processing systems
- Decision-making systems
- Monitoring and alert systems
- Intelligent reporting tools
- Technical materials and documentation
- Operating manuals
- Training manuals
- Written content
- Original designs
- User interfaces
- Original drawings and images
- Logos
- Trademarks
- Trade names
- Visual identity
- Operational plans
- Customer journey maps
- Confidential data
- Unpublished technical and commercial information
- Any other digital or technical asset or development created for the Group
3. Development using the Group’s resources
Every program, system, AI model, tool, code, design or technical project developed wholly or partly:
- During working time
- Using the Group’s devices
- Using its accounts
- Using its subscriptions
- Using its data
- Using its technical infrastructure
- Using its platforms
- Under its administrative or operational instructions
- For the business purposes of the Group or any of its subsidiaries
is subject to the legal and contractual rights of the Group or the relevant subsidiary.
Participation by any employee, trainee, developer, consultant or contractor in creating or developing a system does not automatically authorize its use, copying, exploitation or reproduction outside the scope of work.
4. Joint and partial development
A project or system need not be developed entirely within the Group for rights relating to the Group’s contribution to arise.
If the following are used:
- The Group’s resources
- Its data
- Its funding
- Its employees
- Its internal expertise
- Its accounts
- Its systems
- Its tools
- Its plans
- Its operating rules
- Its approved instructions
in developing a project, system or digital asset, the related rights are governed by contracts, agreements, the share of participation and the nature of each party’s legal ownership.
5. Updates and future developments
To the extent permitted by contracts and laws, the Group’s rights include all:
- Updates
- Improvements
- New versions
- Additions
- Amendments
- Customizations
- Derivative developments
- AI model training
- Fine-tuning
- Prompt improvements
- Algorithm development
- Knowledge base development
- Database updates
- Automation system development
- System restructuring
- New features
- More advanced versions of the original system
when undertaken for the Group, using its resources, data or systems, or within approved tasks and instructions.
6. Restrictions on employees, trainees and contractors
Without prior written approval from the competent management, no person may:
- Copy any code
- Copy a system or program
- Copy an AI model
- Send code to a personal email address
- Store files in personal cloud accounts
- Download code onto unauthorized devices
- Transfer databases
- Copy databases
- Share confidential data
- Share internal prompts
- Share system settings
- Share API keys
- Share passwords
- Share access tokens
- Share user accounts
- Photograph technical or confidential content without authorization
- Extract content from internal systems
- Use the Group’s assets in a personal project
- Use them for another entity
- Use them for a competing company
- Resell them
- Sublicense them
- Publish them
- Redistribute them
- Create a copy for another business
- Transfer them to a third party
- Retain copies after employment, training or a contract ends
7. Protection of websites and digital platforms
The websites, platforms and digital portals of the Group and its subsidiaries form part of the Group’s digital assets in respect of the elements, content, systems and rights that the Group owns or is legally authorized to use.
Depending on the website or platform, this includes:
- Code
- Content
- Original designs
- Electronic forms
- Internal systems
- Databases
- Intelligent tools
- Digital customer journeys
- Request systems
- Interactive tools
- Reports
- Marks
- Logos
- Names
- Original visual elements
8. Visitors’ access to websites
Merely accessing a website or platform of the Group does not give a visitor any ownership of the assets or rights on that website.
Accessing or using a website does not constitute:
- A license to copy content
- A license to reproduce systems
- A license for commercial use of content
- A waiver of intellectual property rights
- Permission to use trademarks
- Permission to extract confidential data
- Permission to recreate technical systems
Use of the website is limited to the lawful and ordinary purpose for which it was made available, in accordance with its terms of use and the law.
9. Prohibition on copying from websites
Without prior written permission, the following acts are prohibited where they concern a protected asset or content belonging to the Group:
- Copying website content
- Copying original texts
- Copying protected designs
- Copying original images and drawings
- Copying electronic forms
- Copying website pages for commercial reuse
- Republishing content in another party’s name
- Copying code
- Extracting databases without authorization
- Extracting confidential information
- Copying intelligent tools
- Copying internal prompts
- Copying protected work systems or software
- Removing ownership information
- Removing the rights holder’s name
- Altering or hiding copyright notices
10. Imitation, simulation and unlawful use
The Group and its subsidiaries reserve all their legal rights against any person or entity that imitates, uses or exploits their protected assets without a legal basis or approved authorization.
Depending on the nature of the right, this includes:
- Logos
- Trademarks
- Trade names
- Visual identity
- Original designs
- Creative content
- Code and software
- Protected databases
- Electronic forms
- Software systems
- Written materials
- Protected digital tools or products
This also includes presenting an asset or product of the Group as belonging to another person or company.
11. General ideas and unprotected elements
This policy does not claim ownership of general ideas, methods, functions or common practices for which the law does not grant an exclusive right.
Protection applies to assets, rights, works, data, marks, trade secrets and contractual rights that the Group or its subsidiaries own or are legally authorized to use.
12. Unauthorized access
No person may attempt to:
- Access a system they are not authorized to use
- Access unauthorized internal pages
- Exceed their granted access level
- Bypass protection systems
- Bypass authentication mechanisms
- Use another person’s account
- Use passwords that do not belong to them
- Obtain access tokens without authorization
- Access confidential data without permission
- Extract internal data
- Access source code without authorization
- Modify data without permission
- Delete data without permission
- Download data without authorization
- Tamper with the Group’s systems
- Disrupt systems
- Deliberately impair the efficiency or operation of systems
13. Reverse engineering and technology extraction
To the extent permitted by law and contracts, the following attempts are prohibited:
- Disassembling or analyzing systems without authorization
- Extracting internal code
- Extracting system logic
- Accessing components unavailable to the public
- Bypassing security controls
- Extracting databases without authorization
- Reconstructing a protected system using unlawfully obtained materials or code
14. Use of external AI tools
Confidential or technical information belonging to the Group must not be entered into unapproved external AI tools or accounts.
This includes:
- Source code
- Confidential customer data
- Personal data not authorized for sharing
- Databases
- Confidential prompts
- Internal knowledge bases
- API keys
- Passwords
- Access tokens
- Confidential contracts
- Confidential legal information
- Unpublished financial data
- Strategic plans
- Business plans
- Internal documents
- Unpublished operational information
Approved accounts, tools and platforms must be used in accordance with the Group’s information security and data protection policies.
15. Protection of data and knowledge bases
Databases, knowledge bases and nonpublic commercial, technical and operational information are important assets of the Group.
Without approved authorization, it is prohibited to:
- Copy them
- Download them
- Transfer them
- Sell them
- Share them
- Publish them
- Leak them
- Use them for personal benefit
- Use them for an external entity
- Use them to establish a competing business
- Use them to train an external system
- Use them beyond the authorized purpose
This is subject to data subjects’ rights and applicable data protection and privacy laws.
16. Confidentiality and trade secrets
All nonpublic information relating to the Group’s business that is confidential, commercial or technical in nature must be protected in accordance with applicable contracts, laws and approved policies.
This may include:
- Strategies
- Market studies
- Financial information
- Customer data
- Expansion plans
- Internal pricing rules
- Business relationships
- Supplier data
- Customer sources
- Evaluation algorithms
- Operating plans
- Technical information
- Code
- Internal work procedures
- Development documentation
17. Group accounts and devices
Accounts, devices, services and subscriptions provided by the Group are corporate work tools.
It is prohibited to:
- Share accounts without authorization
- Grant an external party access
- Change account recovery details for personal purposes
- Use a corporate account after authorization expires
- Transfer corporate data to a personal account
- Retain passwords or access keys after the relationship ends
- Use the Group’s devices for purposes that endanger system security
18. Preservation of digital evidence
In accordance with the law and applicable data protection and privacy policies, the Group reserves the right to use necessary technical means to protect its systems and assets and document related activities.
These means may include:
- Login logs
- User logs
- Permission logs
- Download logs
- Modification logs
- Upload logs
- API logs
- System logs
- Cybersecurity logs
- Unauthorized access attempts
- Backups
- Technical data relating to devices and accounts where permitted by law
These records may be used in internal investigations, protection of rights or legal proceedings in accordance with the law.
19. Discovery of copying, imitation or unauthorized use
If the Group discovers that a person or entity has copied, imitated, exploited or used one of its assets without authorization, it may take appropriate measures to protect its rights.
The infringement need not have been committed by an employee or contractor.
Depending on the circumstances, this policy also covers any:
- Website visitor
- Platform user
- Company
- Competitor
- Service provider
- Current or former employee
- Contractor
- Developer
- Other third party
20. Group action in the event of an infringement
Upon discovering an infringement or a serious suspicion of one, the Group and its subsidiaries reserve the right to take necessary legal, technical and administrative measures appropriate to each case.
These may include:
- Suspending access permissions
- Canceling an account
- Disabling an account or access keys
- Protecting systems and data
- Preserving digital evidence
- Opening an internal investigation
- Documenting the incident
- Issuing an administrative warning
- Issuing a legal notice
- Requiring the person or entity to stop using the asset
- Requesting removal of infringing content
- Requesting deletion of unauthorized copies
- Demanding return of assets or data
- Contacting the hosting provider
- Contacting the platform hosting infringing content
- Submitting removal or blocking requests where legally available
- Filing a complaint with competent authorities
- Taking legally available civil, commercial or criminal action
- Filing proceedings before competent courts or authorities
- Claiming compensation where legally justified
- Taking any other measure permitted by law
21. The Group’s right to bring proceedings
The Group and its subsidiaries reserve the right to bring proceedings or take appropriate legal action against any natural or legal person proven to have unlawfully infringed their protected rights or assets.
Depending on the circumstances, this includes:
- Unlawful copying
- Unauthorized use
- Copyright infringement
- Trademark infringement
- Unlicensed use of digital assets
- Unauthorized acquisition of confidential information
- Unauthorized access to systems
- Data leaks
- Unlawful use of commercial or technical information
- Any other act constituting an infringement under applicable laws
22. Right to claim compensation
The Group and its subsidiaries reserve the right to claim compensation for damage and losses legally proven to result from infringement of their rights or assets.
Depending on the nature of the damage and what the law permits, a claim may include:
- Financial losses
- Commercial damage
- System recovery costs
- Technical investigation costs
- Costs of addressing a leak or breach
- Damage arising from unlawful use
- Damage relating to the brand or business
- Any other damage or expenses recognized by law and established before the competent authority
This policy does not automatically determine or predetermine the amount of compensation.
Any claim is assessed in accordance with contracts, evidence, laws and decisions of the competent judicial authorities.
23. Ending an infringement does not extinguish the right to compensation
An infringing person’s:
- Deletion of a copy
- Removal of content
- Cessation of use
- Closure of an infringing website
- Return of data
does not, by itself, extinguish the Group’s rights to take legal action or claim compensation for previous damage where there is a legal basis.
24. No waiver of rights
The Group’s failure to take immediate action against a particular infringement does not constitute:
- A waiver of its rights
- Acceptance of the infringement
- A license to use the asset
- Relinquishment of intellectual property
- Waiver of the right to make a claim
- Implied consent to continued use
The Group reserves the right to take appropriate action within the time permitted by law.
25. End of employment, training or a contractual relationship
When a person’s relationship with the Group ends, that person must, in accordance with the contract and applicable policies:
- Hand over code
- Hand over project files
- Hand over documents
- Hand over devices
- Return assets
- Hand over corporate accounts under approved procedures
- Hand over access keys
- Return data
- Cooperate in knowledge transfer
- Stop using access permissions
- Delete unauthorized copies held on personal devices or accounts
- Refrain from retaining the Group’s data outside authorized arrangements
The Group may request written or electronic confirmation that the handover is complete.
26. Continuing obligations after the relationship ends
Obligations relating to:
- Confidentiality
- Data protection
- Trade secrets
- Intellectual property protection
- Non-retention of assets
- Avoidance of unauthorized use of code and systems
- Return of assets
- Protection of accounts and data
continue after employment, training or the contractual relationship ends, to the extent permitted by applicable laws and contracts.
27. Priority of contracts and policies
This policy is read together with:
- Employment contracts
- Training contracts
- Development contracts
- Programmer contracts
- Consultant contracts
- Supplier contracts
- Nondisclosure agreements (NDAs)
- Intellectual property rights agreements
- Rights assignment agreements where required
- Website terms of use
- Privacy policy
- Data protection policy
- Information security policy
- AI use policy
- Access and authorization policies
- Related commercial agreements
In the event of conflict, applicable laws and binding agreements and contracts are consulted according to the nature of each case.
28. No implied rights
Access to any:
- Website
- Platform
- Dashboard
- System
- Account
- Application
- Database
- File
- Program
does not grant any ownership or license beyond the limits of expressly authorized use.
29. Approved corporate principle
Anything built, developed, designed, customized, trained or operated for the Group using its resources, data, systems, accounts or technical infrastructure, or under its approved instructions, is an asset of the Group or the relevant subsidiary, in accordance with applicable contracts, agreements and laws.
Making any website, system, platform or content available to the public does not waive the Group’s rights in it and does not grant anyone the right to copy, imitate, exploit or commercially reuse protected assets without authorization or a legal basis.
The Group and its subsidiaries reserve all rights to protect their code, systems, data, websites, marks, content and digital assets, and to take appropriate administrative, technical and legal action, including bringing proceedings and claiming compensation when infringement and damage are established in accordance with the law.
30. Official UAE legal references
Depending on the nature of each right or incident and the scope of the legislation, this policy is based on laws and legislation in force in the United Arab Emirates, including:
Federal Decree-Law No. 38 of 2021 on Copyright and Neighboring Rights.
Federal Decree-Law No. 36 of 2021 on Trademarks.
Also relevant is:
Federal Decree-Law No. 34 of 2021 on Combating Rumors and Cybercrimes, which contains provisions relating to cybercrimes and unlawful access to or handling of certain data and information, including confidential data and information of financial, commercial and economic establishments, subject to the scope, conditions and elements specified by the law.
This policy applies subject to any current or subsequent amendments, legislation, decisions or implementing regulations in the United Arab Emirates and without conflict with applicable laws and regulations.
Closing legal notice
This policy aims to regulate and protect the intellectual property and digital and technical assets of the Group and its subsidiaries. No provision may be interpreted as giving the Group rights beyond those granted by applicable laws, contracts or licenses.
Liability, procedures and compensation in each case are determined by the circumstances, evidence, contracts, applicable legislation and decisions of the competent authorities.
All rights reserved to the Group and its subsidiaries in accordance with the law.
